Our Story

Hi there! We’re Earth Apparel and we started our journey changing into a sustainable clothing brand that’s all about creating beautiful pieces with a purpose.

Our journey began in Cape Town, where we grew up surrounded by stunning natural landscapes and a deep respect for the environment. 

At Earth Apparel, we focus on making our clothing locally, right here in Cape Town, using sustainable fabrics whenever possible. We are passionate about supporting local artisans and ensuring fair production practices. Our pieces are designed to celebrate both the beauty of the city that inspires us and the need for a more eco-conscious fashion industry.

What makes our brand unique is the personal touch behind every item. We design and produce our collections together, paying attention to every detail and ensuring that each piece reflects our values. For us, it’s not just about the clothes we create—it’s about the legacy we’re leaving behind for future generations.

Our goal is simple: to offer high-quality, sustainable fashion that feels good to wear and good to support. We believe that when you choose Earth Apparel, you’re not just buying a piece of clothing, but investing in a movement toward a more mindful and eco-conscious world.

Thank you for being part of our story, and for supporting a more sustainable future with every purchase.

Code Red Initiative

♻️ Giving Our Off-Cuts a Second Life

We’re proud to partner with Code Red Initiative, a South African non-profit that creates sustainable, reusable sanitary pads for young girls in need.

Instead of letting our fabric off-cuts go to waste, we donate them to Code Red, where they’re transformed into something truly meaningful. These pads help keep girls in school, preserve dignity, and reduce the environmental harm caused by disposable hygiene products.

Less waste. More impact.

This is just one way we’re turning byproducts into purpose and staying true to our promise of conscious clothing for a better tomorrow.

Visit their website

Supporting Local

Supporting local manufacturers is more than just a choice - it's a commitment to strengthening our community, the economy, and the environment.

When you choose products made locally, you're investing in jobs, supporting small businesses, and fostering a more sustainable future. Local production often reduces the carbon footprint by minimizing transportation and supporting ethical practices. Plus, it helps maintain the unique character and craftsmanship of our region.

By supporting local manufacturers, you’re not only getting high-quality, carefully made products, but you're also making a positive impact on the people and places around you. Every purchase supports growth and innovation within your community.