Our Story

Hi there! We’re Earth Apparel and we started our journey changing into a sustainable clothing brand that’s all about creating beautiful pieces with a purpose.

Our journey began in Cape Town, where we grew up surrounded by stunning natural landscapes and a deep respect for the environment. 

At Earth Apparel, we focus on making our clothing locally, right here in Cape Town, using sustainable fabrics whenever possible. We are passionate about supporting local artisans and ensuring fair production practices. Our pieces are designed to celebrate both the beauty of the city that inspires us and the need for a more eco-conscious fashion industry.

What makes our brand unique is the personal touch behind every item. We design and produce our collections together, paying attention to every detail and ensuring that each piece reflects our values. For us, it’s not just about the clothes we create—it’s about the legacy we’re leaving behind for future generations.

Our goal is simple: to offer high-quality, sustainable fashion that feels good to wear and good to support. We believe that when you choose Earth Apparel, you’re not just buying a piece of clothing, but investing in a movement toward a more mindful and eco-conscious world.

Thank you for being part of our story, and for supporting a more sustainable future with every purchase.

Supporting Local

Supporting local manufacturers is more than just a choice—it's a commitment to strengthening our community, the economy, and the environment. When you choose products made locally, you're investing in jobs, supporting small businesses, and fostering a more sustainable future. Local production often reduces the carbon footprint by minimizing transportation and supporting ethical practices. Plus, it helps maintain the unique character and craftsmanship of our region. By supporting local manufacturers, you’re not only getting high-quality, carefully made products, but you're also making a positive impact on the people and places around you. Every purchase supports growth and innovation within your community.

Why Earth Apparel?

We named our business Earth Apparel because we believe in honoring the planet with every product we create. Our mission is to offer stylish, sustainable clothing that reflects our commitment to the environment. Earth is at the heart of everything we do—from the materials we choose to the way we produce our pieces. By using eco-friendly fabrics, ethical manufacturing practices, and focusing on sustainability, we aim to make a positive impact on both the fashion industry and the planet. Earth Apparel isn’t just a brand; it’s a step toward a greener, more mindful future in fashion.